Women’s Health has tapped Theresa O’Rourke as executive editor.
O’Rourke comes to the Rodale-owned title from Victoria’s Secret where she served as editorial director for a year and a half. While at Victoria’s Secret, O’Rourke developed the retailer’s brand voice through seasonal campaigns for the lingerie, sport, swim and active lifestyle categories. Prior to that, O’Rourke served as executive editor of Every Day with Rachael Ray and Whole Living magazines. O’Rourke will join Women’s Health on Oct. 27 and report to Amy Keller Laird, who had served as executive editor before being named editor in chief last month.
“Theresa is an incredible wordsmith who brings wit and smart humor, and she thinks in inventive, unexpected ways,” said Keller Laird, who recently promoted fashion director Jacqueline Azria to creative director. Azria will also oversee the fashion team.
Keller Laird said she is still on the hunt for a design director, following the departure of art director Susannah Haesche.
Under Laird, the magazine will have two deputy editors: Sascha de Gersdorff, who was promoted from health editor, and Camille Chatterjee, a former deputy editor of Health magazine. In addition to her new role, De Gersdorff will continue to oversee health and investigative features.