Instead of focusing solely on health and wellness, Women’s Health will delve into larger women’s issues that touch on news, culture and politics.
“We want to broaden the way our readers think about us,” said Women’s Health site director Lisa Chudnofsky, who had been brainstorming ways to tie mobile into the magazine’s expansion strategy with senior issues editor Caitlin Abber.
Abber suggested a weekly podcast to address the weightier issues that the print magazine covers. Case in point: the podcast, which will launch on Feb. 1, will feature Gloria Steinem as a guest.
“We wanted to have a way to highlight other voices,” said Abber, who will host the show. “We’re still going to cover relationships…being your best self, but we think that this [podcast] ties in directly to women’s issues, from body issues to LGBTQ [lesbian, gay, bisexual, transgender, queer] to careers.”
In terms of monetizing “Uninterrupted” — that’s still in the works.
“If you build it, they will come,” said Chudnofsky, who noted that the podcast would launch without advertising and without a set duration. The duo noted that each podcast will last between 15 and 45 minutes, and may appear more frequently than weekly, depending on the news of the day.
Subjects already earmarked for future episodes include an interview with the Brooklyn Historical Society’s Julie Golia, who will speak about the antisuffragette movement; a discussion with Susan Solomon, cofounder and chief executive officer of The New York Stem Cell Foundation, on their iWise initiative to promote women in science, medicine and engineering and a talk with reproductive rights activist Renee Bracey Sherman.
According to Chudnofsky and Abber, the podcast is more of a passion project, which will allow editors of the magazine to reach a new audience across social, digital and mobile platforms. The podcast’s interviews will be transcribed and put online and in print, for instance. Listeners can download it on iTunes or Women’s Health’s Web site.
“We’re going to do it [the podcast] as long as we care,” offered Abber. “We aren’t chasing numbers the same way one does on the Web.”