NO LONGER IN CONTENTION: Take Joanna Coles off the long list of editors being considered for the top job at WSJ. Sources told WWD the editor in chief of Marie Claire spoke to the Wall Street Journal’s glossy bimonthly but she declined to take the conversation further. A Marie Claire spokeswoman didn’t comment by press time. Sources said Jay Fielden, former editor in chief of Men’s Vogue, might no longer be in the running for the position and is believed to have several other projects in the works. Fielden couldn’t be reached by press time. With Journal managing editor Robert Thomson said to be traveling, it appears WSJ. still isn’t close to naming a successor to outgoing editor in chief Tina Gaudoin. — Amy Wicks

This story first appeared in the July 21, 2010 issue of WWD. Subscribe Today.

J BRAND BRANDING: J Brand is finding out the benefits of new ownership. On the heels of its acquisition earlier this year by Star Avenue Capital LLC, the denim label has launched its largest advertising drive to date with a fall campaign shot by Patrick Demarchelier. The multimillion-dollar media buy — up 140 percent from last year — includes 15 titles through November, including Vogue, W, Elle, Vanity Fair, InStyle, Harper’s Bazaar, Teen Vogue and V. Men’s images will appear in GQ, Nylon Guys and Paper. The elegant campaign, which features Lily Aldridge and Sean El-Abd, is a move away from last season’s sexier, trendier images shot by Terry Richardson.

“Our business is up 50 percent over last year and we are investing in the brand,” said Jeff Rudes, chief executive officer and founder of J Brand. The company is on track to ring up sales of $85 million this year.

Also this fall, J Brand will unveil collaborations with five British designers, each of whose limited edition jeans will be sold at one top U.K. store. These include Christopher Kane to be sold at Harvey Nichols, Erdem Moralioglu at Harrods, Meadham Kirchhoff at Browns, Peter Pilotto at Selfridges and Richard Nicoll at Liberty. Additionally, all five collaborations will be available on Priced between 250 pounds and 600 pounds, or $380 to $912 at current exchange, only 300 to 500 pairs of each style will be produced and will first hit stores for the U.K.’s Fashion’s Night Out event on Sept. 8. — David Lipke

AND THEN THERE WERE…: Lewis D’Vorkin might only be a month and change into his new gig as chief product officer of Forbes, but it appears his masthead makeover is well under way. The magazine lost its second (of two) chief editors Tuesday when longtime staffer William Baldwin said he was stepping down after 11 years as editor. But he’s not exiting completely; his new role will be “contributor, columnist and blogger, with the title Investment Strategies Editor,” according to a memo from Forbes editor in chief Steve Forbes (translation: freelance, no health benefits and no paid vacation). Baldwin’s exit follows that of fellow editor Paul Maidment last month. (Maidment had overseen and top-edited the magazine along with Baldwin.) “Right now, there is no editor,” said one source. D’Vorkin did make a hire earlier this month — Andrea Spiegel, former AOL exec, was brought on as vice president of new product development.

Meanwhile, it looks like Baldwin’s new role is a harbinger of D’Vorkin’s plans for the struggling business biweekly, which reportedly include supplementing staff contributions with content from an army of freelancers — writers, bloggers, etc. — all clearly aimed at lowering overhead. Given Forbes’ dismal ad performance, that’s no surprise: Year to date, ad pages are down 11.16 percent, to 841, according to Media Industry Newsletter. A spokeswoman for Forbes did not respond to a request for comment. — Nick Axelrod

DOLCE AND GABBANA ON TAPE: The July edition of CNN’s “Revealed” show is dedicated to Stefano Gabbana and Domenico Dolce. The filming of the 30-minute program, which airs today, started in January with the preparation and backstage of the designers’ “Baarìa”-themed men’s show. The cameras then followed the duo to their estate in Portofino and onto their yacht during the Cannes Film Festival. Throughout, the two men talk about their love lives, their differences, Sicily, their clothes, the red carpet and vacations with Madonna. Other fashion personalities already featured in “Revealed” have been Diane von Furstenberg, Vivienne Westwood and French Vogue’s Carine Roitfeld. — Alessandra Ilari

NEW LOOK: There’s certainly no shortage of places on the Internet to dissect celebrity style, but Alan Mruvka thinks he has an angle. “There’s nothing really negative on the site,” the E network co-founder said Monday of his latest venture, a Web-based video channel called The Look. The freshly launched site features four streaming shows all focused on fashion and beauty with a celebrity tie-in (one advises viewers on how to get Beyoncé’s look, another gives “Twilight”-inspired makeup tips) and a built-in e-commerce wing that lets viewers shop as they watch. The only celeb with product on The Look at present is known hawker Kimora Lee Simmons, but Mruvka said he’s working on deals that would see stars lend their tastes to substores. “Oprah doesn’t have to be the only person in the world who recommends books,” he said. — Matthew Lynch


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