WWD Digital Forum London WWD Digital Forum London From mobile to Millennials, direct engagement was top-of-mind in London. Kate Spade's Mary Beech Talks Brand Storytelling "We learned very early on that if you can't tell your story digitally, you might as well not tell it," said the company's chief marketing officer. Q&A With Charlotte Burrows of Estée Lauder The director of online at the Estée Lauder Cos. Inc. U.K. and Ireland sat down with WWD’s London bureau chief Samantha Conti. Daniel Sanchez-Grant Touts LinkedIn's Possibilities Daniel Sanchez-Grant, senior account director of LinkedIn, touted the possibilities the site can offer not only to individuals but organizations. Marina Abayev Discusses YouTube's Top Content Creators The company's content partnerships manager talked about how brands can use their content to attract successful, sustainable audiences on the video platform. AllSaints CEO William Kim Discusses Retailer's Ethos Also central to Kim’s mission is shaping the retailer as a thoroughly digital brand. Laurent Malaveille Shares Clarins' Digital Success Story The family-owned company is aiming to be the world’s number-one prestige skin-care brand. Miyon Im Talks Lyst.com's Personalized Approach In a world of overwhelming choice, the online fashion marketplace is mastering myriad algorithms to cut through the chaos and offer clients tailor-made choices. Anthony Citrano of Verizon Digital Media Services Talks Millenials There is more than one way into the complex heart — and mind — of the Millennial customer. Ben Jones of AKQA on Keys to a Successful Web Site “Cohesion, if done right, is completely unforgettable,” said the digital agency's chief technology officer. Analyzing the Numbers With E-commerce Veteran Martin Bartle According to Agent Provocateur's director of global communications and e-commerce, numbers can (and do) lie. Regularly. Marks & Spencer's Patrick Bousquet-Chavanne on Content and Commerce The retailer's executive director of marketing and international said having a “daily conversation” with customers is central to its revamped digital strategy.