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Retail web sites, such as Saksfifthavenue.com, grow into big business.
An online store is not just a store, according to Lisa Gavales, executive vice president and chief marketing officer of Express Inc.
The specialty retailer finds new ways to drive traffic.
Jeffrey Max, chief executive officer of e-commerce platform provider Venda Inc, talks technology.
The floral and gift company 1-800-Flowers likes to stay ahead of the curve.
“We’re in the middle of a technical revolution and it’s affecting everything we do,” said Tom Jarrold, chief marketing officer for A|X Armani Exchange.
Bradford Matson, chief marketing officer of the online shopping site, said integrating offline and online advertising is an effective way to draw consumers.
The content management platform transforms high-definition brand assets into online ads and social media.
Michael McNamara, vice president, SpendingPulse, MasterCard, said the market share shift toward online is continuing to grow.