YAHOO ACQUIRES INTERCLICK: Yahoo said it is acquiring advertising and technology firm Interclick for $270 million. The acquisition is expected to boost Yahoo’s ailing online advertising operation. The deal has been approved by the Yahoo and Interclick boards. Under the terms of the transaction, Yahoo will commence a cash tender offer for the outstanding shares of Interclick at $9 a share. The tender offer is expected to close in early 2012, and is subject to the customary regulatory requirements.

Ross Levinsohn, Yahoo’s executive vice president, the Americas region, said “Interclick’s innovative platform will allow Yahoo to expand its targeting and data capabilities to deliver campaigns with stronger performance metrics.”

This story first appeared in the November 2, 2011 issue of WWD.  Subscribe Today.

Interclick has annual revenue of slightly over $100 million.

Yahoo is currently exploring strategic alternatives, including the sale of the company. Among those said to be interested are private equity firms TPG Capital, Blackstone Group, Kohlberg Kravis Roberts and The Carlyle Group.

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