Yahoo today shared more details on its plans to shutter or merge its suite of digital magazines after chief executive officer Marissa Mayer in February alluded to a “simplification.”
Global editor in chief Martha Nelson said in a Tumblr post that Yahoo will begin phasing out Yahoo Food, Yahoo Health, Yahoo Parenting, Yahoo Makers, Yahoo Travel, Yahoo Autos and Yahoo Real Estate. It will focus on the most successful areas, which are News, Sports, Finance and Lifestyle. Yahoo’s Tech vertical has been folded under Yahoo News.
A source said that Yahoo likely let go of “hundreds” of employees on Wednesday, noting that there are also other departments aside from closures in media. According to insiders, only a few people were placed within the company; most employees working at the shuttered digital magazines were let go.
Both sub-sites had been pulling stronger traffic than many of Yahoo’s sibling magazines. Before Promaulayko joined the company in the summer of 2014, Yahoo Health’s traffic hovered around 4 million monthly unique visitors. The editor helped drive traffic to a high in 2015 of 17.6 million in June with traffic settling around 9 million uniques in the late months of the year. In November 2014, Yahoo launched Parenting, which drew 14.1 million uniques. Traffic grew slightly but eventually settled at about 11 million monthly uniques a year later–which still made Parenting one of the stronger titles in Yahoo’s stable.
“While these digital magazines will no longer be published,” Nelson wrote, “you will continue to find the topics they covered, as well as style, celebrity, entertainment, politics, tech and much more across our network.”
With these changes, Yahoo has laid off an unspecified number of employees, according to a Yahoo spokesperson. “With this new plan came some very difficult decisions and changes to our business,” the spokesperson said. “As a result of these changes, some jobs have been eliminated and those employees will be notified today. We thank those employees for their outstanding service to Yahoo and will treat these employees with the respect and fairness they deserve.”
This year, Yahoo is expected to lay off 15 percent of its workforce, which Mayer hopes will save $400 million a year.