Yahoo is making a big push in video.
Amid a packed auditorium at Lincoln Center’s Avery Fisher Hall, the Web portal revealed a slew of aggressive video plans for the coming year at its NewFront presentation Monday night. Yahoo is slated to add 18 new video series to its programming lineup, including live events, segments tied to its digital magazines and long-form shows.
Steve Aoki was tapped to DJ the event, and celebrity guests such as Joel McHale, Simon Cowell, Naomi Campbell and Michelle Rodriguez made appearances to talk about their work with Yahoo.
Including the upcoming content, Yahoo will have a total of 55 video series streaming from its site.
The tech company draws a very large audience. Yahoo Live content has been viewed more than 110 million times, the digital magazines see more than 63 million total monthly uniques (associated videos for the magazines regularly get 1 million streams) and original programs last year garnered two billion social media impressions.
In her pitch to advertisers, chief executive officer Marissa Mayer noted that they could buy exposure on a show, a channel or target a specific audience. She said mobile, video, native and social media are the fastest growing areas of digital advertising and that upward of 600 million users visit Yahoo on mobile devices per month.
Campbell joined Yahoo Style editor in chief Joe Zee on stage to talk about her new series, “I Am Naomi,” but declined to say who her first guest will be. The only thing she said was that “it’s a man from a country we don’t like so much.”
Other new series include a global electronic DJ competition that’s executive produced by Cowell, a scripted series documenting twentysomethings living in Manhattan called “The Pursuit,” and a show about automobiles called “Riding Shotgun with Michelle Rodriguez.”
“Live Nation,” which live-streams a concert per day, was renewed for a second season, as was “Community,” which was picked up by Yahoo when NBC failed to renew the series. Katie Couric, who joined Yahoo last year as its global anchor, will star in a new live format show, Yahoo News Live, which the 58-year-old said will “take a deeper dive” on current news to give people a better “handle on stories.”