HOME RUN: Location costs were low — but status was high — for the fall Yves Saint Laurent campaign. Designer Stefano Pilati booked model Daria Werbowy and photographers Inez van Lamsweerde and Vinoodh Matadin for the shoot inside Hôtel de Clermont-Tonnerre, better known as the Paris headquarters for Artemis, the holding company for YSL parent PPR and the art-stuffed offices of luxury titan François Pinault. The black-and-white ads break in August issues. — Miles Socha

This story first appeared in the July 6, 2010 issue of WWD. Subscribe Today.

GETTING A NEW SHINE: Brandon Holley has hired Piper Weiss as senior features editor at Shine, the Yahoo lifestyle Web site. Most recently, Weiss was a features editor for the New York Daily News. So far this year, Shine has launched new channels dedicated to home, fitness and reinvention. In May, the site had its highest traffic numbers to date, with 18.6 million unique users, according to comScore. — Amy Wicks

MARTHA GOES FOR THE GLOBE: Martha Stewart always seemed to want to rule the world, and now she’s using her magazines to conquer it. Martha Stewart Living has entered into a licensing agreement with Pizzazz Media and will launch a U.K. edition in September with distribution to follow in New Zealand and Australia. The title is currently published in Thailand, Poland and South Korea. Parent Martha Stewart Living Omnimedia also will unveil Everyday Food and Martha Stewart Weddings in Dubai beginning in July and October, respectively, and the title also will be sold in Kuwait, Saudi Arabia, Lebanon, Egypt and Syria. Charles Koppelman, executive chairman and principal executive officer, told WWD that the Martha Stewart brand already has a strong presence in the U.K. across a variety of categories, including books and Martha Stewart Crafts. Stewart also makes regular appearances on QVC U.K. Where does she find the time? Wait, Martha always makes time. — A.W.

IS IT OFFICIAL? Word is the French weekly fashion magazine L’Officiel, part of Editions Jalou, is heading Stateside. “We do have a number of projects in the works,” confirmed Marie-José Susskind-Jalou, president of the publishing house. “It is definitely a market that is growing, and we are interested in expanding there,” she said, adding that Editions Jalou also was looking to adapt its French magazine Jalouse for the new iPad. Founded in 1921, the family-run publishing firm also houses men’s magazine Optimum. However, L’Officiel draws the largest slice of circulation, with 102,000 copies sold in more than 70 countries. — Natasha Montrose

AND NOW FROM OUR SPONSOR: Self has Johnson & Johnson to thank for its own mini-me. The Condé Nast title has partnered with three J&J brands — Stayfree, Carefree and o.b. — to produce a Lilith Fair magazine that will be sold at Wal-Mart stores across the country and at all the festival’s concerts. The mass retailer will take on 50,000 minimags that include a CD with songs from Lilith artists such as Sheryl Crow and Norah Jones, and 100,000 copies of the glossy will be distributed at shows.

Much like the typical content featured in Self each month, the minimag will have headliners and newcomers offering up workout tips, recipes and beauty tips. The Wal-Mart version will have 72 pages (with 32 pages of advertising) while the concert version will have 38 pages. Self also is introducing more entertainment content to its Web site, with a new channel, “Healthy Stars.” Presumably, Lindsay Lohan won’t be featured anytime soon. — A.W.


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