By  on January 5, 2018

On occasion, the start of a new year marks a slight break in the constant flow of M&A in the beauty world — but this hasn’t been the case for 2018.

Crown Laboratories, a recent investment of family office Hildred Capital Partners, has made its first acquisition — self-tanning brand Vita Liberata. Vita makes organic sunless tanning products, and plans to explore distribution through dermatologists under its new owner. The brand has about $50 million in retail sales, according to industry sources. Terms of the transaction were not disclosed.

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