PARIS – Artémis, French billionaire François Pinault’s family holding company, has entered into exclusive talks with investment fund Bridgepoint to buy French yacht cruise specialist Ponant, sources familiar with the negotiations said on Thursday.

Bloomberg News initially reported that Artémis was considering buying the yachting firm for around 400 million euros, or around $437 million at current exchange. A spokeswoman for Artémis said it had no comment on the report.

In addition to being the controlling shareholder of luxury and sporting goods group Kering, Artémis also owns auction house Christie’s and the Château Latour vineyard, among other assets.

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