By  on July 10, 2018

LONDON — BlueGem Capital Partners, owner of Liberty London, is leaping into the beauty M&A arena with the acquisition of a majority stake in the indie makeup brand Iconic London, known for its illuminators, contouring and highlighting products and Instagram-friendly formulations.

BlueGem did not disclose the terms of the deal, but said that Jade Elliott, a former makeup artist who founded the company three-and-a-half years ago from her home in Essex, England, will stay on full-time to build the brand.

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus