A Carrefour hypermarket.

PARIS — Carrefour said Monday it has completed the acquisition of 100 percent of the share capital of online retailer Rue du Commerce from real estate giant Altarea Cogedim.

The world’s second-largest retailer after Wal-Mart Inc. said the transaction was “another step in the roll-out of Carrefour’s omnichannel strategy in France, for the benefit of its clients both in stores and online.”

Rue du Commerce receives five million unique visitors a month, with Carrefour touting its “strong brand, broad client base, significant marketplace activity and a skill set that is complementary to Carrefour’s expertise.”

In addition to appliances, hardware and furniture, the site boasts a fashion module selling clothes for women, men and children along with accessories, beauty products — and sex toys.

Brands sold on the site include Nike, Adidas, Kaporal, Levi’s, Diesel, Guess, The North Face, Timberland and Emporio Armani.


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