By  on October 18, 2017

Hanesbrands Inc.’s $60 million acquisition of Alternative Apparel is teeing up some significant sourcing changes for the eco-minded brand. 

Marketed as a largely sustainable manufacturer of sweatshirts, T-shirts, lounge pants and activewear, Alternative’s production will likely be picked up by Hanesbrands, which produces goods at its own facilities and through contractors. Whether this will see a change in Alternative’s use of sustainable and recycled materials remains to be seen, but in Hanesbrands’ view, the eco-aspect is one of Alternative’s strengths as a brand.

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