The Beauty Room at Coin department store.

MILAN — Private equity firm BC Partners is looking to exit its investment in Gruppo Coin, first made in 2011. To this end, BC Partners has given a mandate to Rothschild to explore a sale of 100 percent of the group, which includes 40 Coin departments stores, mainly in Italy, with total sales of about 400 million euros, or $447.4 million at current exchange rate. A Coin Excelsior in Rome and one in Venice are also part of the group and part of the portfolio for sale, while the Milan Excelsior luxury department store is not. Gruppo Coin also has a 31 percent stake in the OVS stores, which was publicly listed in 2015. The sale would not include OVS.

Coin was founded by Vittorio Coin in 1916. In 1974, grandsons Vittorio and Piergiorgio took the helm of the family company. Vittorio became president of the company and expanded Coin by establishing diffusion retail chain OVS and acquiring La Standa supermarkets. In 1999, the Coin Group was listed on the Milan Stock Exchange. As reported, Vittorio Coin died in January.

While run by the founding family’s fourth generation, the Coin Group was in 2005 acquired by European private equity concern Pai Partners, which also bought Italian mass-market retail chain Upim in 2009. Two years later, British private equity company BC Partners, founded in 1986, took control of the Coin Group and delisted it.

The group’s expansion has been spearheaded by Stefano Beraldo, now chief executive officer of OVS, who continued to hold his role of vice president of Gruppo Coin upon the listing of OVS.

The Rome Coin Excelsior opened in 2014, followed in 2015, by a unit in Venice. Coin transformed its store located in Venice’s Cannaregio district into a Coin Excelsior, investing 3 million euros, or $3.3 million, in the project.

The nearly 23,691-square-foot space was completely redesigned by Milan-based studio Vincenzo De Cotiis Architects, which mixed simple materials like concrete and iron with metallic details and Venice’s traditional glass pieces.

Spanning over five floors, the store offers products positioned in the upper contemporary segment.

“The idea behind the Coin Excelsior format is that, differently from the Coin brand, it targets customers who are looking for wearable things, but who seek contemporary, more unique products,” said Beraldo at the time. “The selection of brands is not focused on luxury labels, but on those that have a contemporary offering with prices which are high but not crazy.”

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