There’s an emerging color story at The Doneger Group.
This story first appeared in the December 3, 2014 issue of WWD. Subscribe Today.
On Tuesday, Doneger said that it purchased Huepoint, a New York-based color-forecasting firm, bolstering its portfolio of merchandising, sourcing, business planning and trend services. The purchase price was not disclosed. Huepoint, founded in 1983, issues color forecasts up to 18 months in advance of the market and is used by fashion and home furnishings designers, digital designers, manufacturers and retailers around the world.
“I am always looking to expand our offering,” Abbey Doneger, president of The Doneger Group, told WWD. “Huepoint has been around for a long time, since 1983, and is very well respected in the world of color trend. This is going to be run as a separate business, as a complementary coloring offering to the Doneger Creative Services color business.”
Doneger and Huepoint generate color forecasts by gathering information and insights from fabric mills, fashion shows, designers, traveling the world and staying tuned into street fashion, among other sources. “It’s a compilation of a lot of components that get factored into determining the forecasting for the coming seasons,” Doneger said. “The color offering becomes customized for each of our clients.” Bringing Huepoint into The Doneger Group as a separately-run entity is important, Doneger said, because companies often subscribe to different color services to get multiple points of view.
Aside from its color services, Doneger’s creative services division provides consulting on silhouettes, fabrics, and big-picture shifts in fashion trends. In 2006, Doneger purchased Here & There, another color trend-forecasting business that was rolled into Creative Services.
For fall 2015, Huepoint’s color story cites a “hot forged foundry” trend with industrial ash gray, graphites and carbon black mixed against artisanal gold and bronze as important, as well as a trend toward intense teals, blues and purples mixed with dark olives and mossy limes.
Amy Aspland and Alex Kelley, directors of Huepoint, will join The Doneger Group and continue as creative leaders and client liaisons for the company. Huepoint’s business will operate inside Doneger’s corporate offices at 463 Seventh Avenue in Manhattan.