PARIS — Experienced Capital Partners has taken a 43 percent stake in French contemporary women’s wear label Sessùn.
The remaining 57 percent will continue to be held by the brand’s founder and chief executive officer Emma François. Sessùn, founded in 2005, posted revenues of around 20 million euros, or $22.1 million at average exchange rates, in 2016.
It sells a range of ready-to-wear and accessories including shoes, handbags and jewelry, as well as a wedding line and homewares.
The brand has nine directly operated stores in France and is sold through a network of 800 points of sale worldwide including department store corners, multibrand boutiques, online sellers and two stores run by licensees in Belgium and Germany.
ECP was founded by former SMCP (Sandro, Maje and Claudie Pierlot) executives Frédéric Biousse, Elie Kouby and Emmanuel Pradère. The investment firm, which targets retail-focused brands in the affordable-luxury segment, said it was confident in Sessùn’s potential for development in France and overseas as a lifestyle brand, supported by its founder’s distinctive aesthetic.
“The collections of Emma François reflect this unique personality and a desire to reinvent herself constantly beyond the house codes through very eclectic collaborations with photographers, artists, designers, graphic designers, artisans or musicians,” said Biousse.
Sessùn aims to generate sales of 70 million euros to 100 million euros, or $78 million to $112 million, within the next four to six years, said Pradère. It plans to increase the number of its stores to 40 during that period, with an additional 60 points of sale made up of department store corners and online outlets.
Most of the new opening will be concentrated in Europe and Asia, Pradère added. At present, the brand generates 35 percent of its sales overseas, and the aim is to increase that proportion to more than 50 percent in the next four to five years.
ECP also has stakes in French eyewear brand Jimmy Fairly; underwear, swimwear and accessories label Le Slip Français; shirtmaker Alain Figaret; men’s wear brand Balibaris, and fashion labels Maison Standards and Soeur.