Falconhead Capital led an investment group to acquire Kwik Tek Inc. for an undisclosed amount.

Falconhead, a private equity firm focusing on the sports, leisure and lifestyle categories, led a group that includes M3 Outdoor Investments, which is itself led by Blackhawk! Founder Michael Noell. The terms of the Kwik Tek deal were not disclosed.

Founded in 1991, Kwik Tec is best known for outdoor branded products for the recreational watersports and winter sports markets. Those products include lifejackets, snow shoes and related accessories.

Aaron Kramer, Kwik Tek’s founder and chief executive officer, said the market expertise of Falconhead and M3 make them the “perfect partners to help ensure that even more people can enjoy our exciting products.”

Davis S. Moross, chairman and ceo of Falconhead, said, “Kwik Tek’s leadership team has done a tremendous job growing the Airhead, Sportsstuff and Yukon Charlie’s brands all while developing a scalable multichannel distribution footprint. Kwik Tek offers a strong platform to innovate and enhance its already exceptional brands.”

Falconhead’s past investments include NYDJ Apparel and GolfWarehouse.com.

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