On the heels of its $1.4 billion sale of PDC, Yellow Wood Partners has inked its next deal — the acquisition of mass-market brand Freeman Beauty.Freeman makes skin-care, hair-care, foot-care and specialty bath and body products under its Feeling Beautiful, Beauty Infusion, Psssst!, Bare Foot, C. Booth and Feeling Legendary lines. The paraben-, sulfate- and mineral oil-free products are sold in Ulta Beauty, Rite Aid, Nordstrom Rack, Bed Bath & Beyond, Safeway, Albertsons, Sally Beauty and other channels. The company’s products are mostly priced between $1.99 and $7.99.Yellow Wood bought the company from Champlain Capital. Terms of the deal were not disclosed. Industry sources indicated the business is growing at about 25 percent annually.One of the things that attracted Yellow Wood was Freeman’s focus in masks, said Yellow Wood managing partner Dana Schmaltz, who noted the category is quickly growing.“We want to expand on their existing lines and the facial masks in particular,” Schmaltz said. “The category’s growing at [more than] 30 percent as masks become part of the daily beauty regimen of many women — and men.” Freeman’s mask for men is one of its best-selling products, Schmaltz noted.To grow Freeman, Yellow Wood will look to introduce new products into the category, ramp up distribution and at add-on acquisitions, Schmaltz said. “We’re looking at other brands to add into it and build the business,” he said.Freeman launched Beauty Infusion earlier in 2017 as a means to tap into a more sophisticated consumer — the Feeling Beautiful line has a young consumer base — with K-beauty inspired products."That [line] is really trying to bring in more consumers who may have used Freeman as an entry-point mask," Schmaltz said. "The Beauty Infusion line is meant to keep that customer in the Freeman line with a different product line."Other lines have other focuses — Feeling Legendary, for example, is focused on men. Psssst! exists outside of the mask category, with a dry shampoo line that retails for $6.99, and C. Booth makes bath and body products.Freeman is Yellow Wood's first investment from its new $370 million fund, which closed in July. The firm plans to invest $50 million to $150 million per deal. Yellow Wood looks for companies in the consumer space that can be built up through organic growth and bolt-on acquisitions.It's a strategy the firm deployed for PDC (the parent of Dr. Teals, Eylure, Cantu and other brands), which it sold to CVC Capital Partners for $1.425 billion earlier in 2017 after making a series of acquisitions. For 2016, PDC posted $430 million in sales, with $110 million in earnings before interest, taxes, depreciation and amortization.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews