The transaction was made between Larusmiani chief executive officer Guglielmo Miani and G. Lorenzi owner Aldo Lorenzi.
On Saturday, a corner showcasing a wide range of G. Lorenzi products will open inside the Larusmiani flagship on Via Montenapoleone. The store’s basement, which has been re-decorated with original furniture from the former G. Lorenzi boutique, will carry high-end knives, men’s grooming tools, pipes and cigar cutters as well as cuff links, including some embellished with precious details in luxury materials such as buffalo or ox horn, ivory, ebony, tortoiseshell and crocodile.
“I’m very proud of the fact that Aldo Lorenzi decided to pass the baton to Larusmiani, also because G. Lorenzi represents a company rooted in a real artisanal tradition, which is the soul of Made in Italy,” said Miani, adding that the deal will allow G.Lorenzi’s 40 artisans to continue to their craft.
The store will start selling products included in G. Lorenzi’s stock, but Miani revealed that in the future Larusmiani will put its own brand on newly produced items, which will be sold along with a brochure highlighting G. Lorenzi’s history.