Starting with the pre-fall 2019 season, the manufacturing group will produce and distribute the collections of the Italian fashion brand, founded by designer Vivetta Ponti in 2008. The label was previously produced by Camac.
Known for its whimsical, hyper-feminine style, the Vivetta brand, which was selected by Giorgio Armani as the guest label to show its collection at the Armani Theater in February 2015, sells its collections in about 170 stores in the world, including Barneys, Forty Five Ten, 10 Corso Como in Milan, Harrods and Le Bon Marché.
“Thanks to this agreement with Gilmar, I’ll be able to reinforce the positioning of the brand and continue my international expansion in key markets,” Ponti said. “With Gilmar, I’ll also be able to improve the line’s value for money, which is something extremely relevant for our clients and will help us expanding our presence in the most important retailers. In addition, we will invest in marketing and communication activities with a focus on digital.”
Along with managing its house brands, Iceberg and Ice Play, Gilmar Group produces and distributes the collections of Paolo Pecora and Siviglia, while last spring, the company signed a production licensing agreement with M Missoni. This has recently tapped Margherita Maccapani Missoni as its new creative director, succeeding her mother Angela Missoni, who remains at the helm of the Missoni luxury brand.
In addition, Gilmar Group controls 30 percent of No. 21, the advanced contemporary label established and designed by Alessandro Dell’Acqua. While Gilmar Group produces No. 21 collection, their distribution is in the hands of Milan’s Riccardo Grassi Showroom. Market rumors indicate that starting from this fall, the No. 21 label will be directly distributed by the brand, which recently invested in large-scale headquarters in the center of Milan featuring a wide-open space able to host the brand’s sales campaigns.