Goddess Garden — an organic sunscreen turned skin-care company — has raised another round of capital from Renewal Funds.
The company has just closed a Series B round from Renewal, a Vancouver, British Columbia-based fund that has backed brands like Seventh Generation (now owned by Unilever). Terms of the deal were not disclosed.
The round follows the company’s Series A, also raised from Renewal, which closed in December 2016. Since then, Goddess Garden has more than doubled its distribution, and is now in more than 22,000 doors with Whole Foods, CVS, Walgreens, Kroger, Wal-Mart, Sprouts, Wegmans and other natural-oriented retailers in the U.S. and Canada. Goddess Garden also re-branded and added new, more colorful packaging.
Nova Covington, the founder and chief executive officer of Goddess Garden, says the company is planning to use the additional money for product development.
Goddess Garden, which makes natural products with a high concentration of organic ingredients, started with sunscreens and later branched into skin care. Covington started the line when her daughter was having allergic reactions to certain skin-care products.
Recently, the brand launched aromatherapy fragrances — Essential Oil Roll-On Perfumes — and corresponding bracelets. All of Goddess Garden’s aromatherapy perfumes list out the fragrance ingredients on the label in the name of transparency, Covington said.
“I felt really strongly about this,” Covington said. “Most things that say fragrance on the back [can have chemicals and phthalates] and have hormone disruption functions.”
“We’re working on innovations in our skin care as well,” Covington said. Right now, Goddess Garden’s product lineup includes things like Erase the Day Purifying Clay Cleanser, $18.99, Under the Sun Hydrating vitamin Serum, $19.99, and Face the Day Daily SPD 30 Moisturizer and Firming Primer, $18.99. For 2018, the brand is target 50 percent growth.
“[The team’s] commitment to clean ingredients, combined with business principles rooted in sustainable integrity resonated deeply with us,” said Kate Storey, Renewal Funds vice president. “Their creative approach to innovation and fervent and growing brand following is unrivaled in organic sun care and skin care.”