Mally Beauty has secured a minority investment from Guthy-Renker Ventures expected to boost the brand’s exposure.
Guthy-Renker will start developing a Mally Beauty marketing campaign to expand the brand’s television and e-commerce sales. “As the infomercials run, all channels will see a significant lift in sales,” said TPR president Brian Robinson. TPR retains a majority stake in the business through subsidiary Beauty Visions LLC. “This is going to be a win for everybody — our brick-and-mortar retailers, and all the partners we have,” Robinson said.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion