By  on March 22, 2018

Mally Beauty has secured a minority investment from Guthy-Renker Ventures expected to boost the brand’s exposure.

Guthy-Renker will start developing a Mally Beauty marketing campaign to expand the brand’s television and e-commerce sales. “As the infomercials run, all channels will see a significant lift in sales,” said TPR president Brian Robinson. TPR retains a majority stake in the business through subsidiary Beauty Visions LLC. “This is going to be a win for everybody — our brick-and-mortar retailers, and all the partners we have,” Robinson said.

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