Mally Beauty has secured a minority investment from Guthy-Renker Ventures expected to boost the brand's exposure.Guthy-Renker will start developing a Mally Beauty marketing campaign to expand the brand's television and e-commerce sales. "As the infomercials run, all channels will see a significant lift in sales," said TPR president Brian Robinson. TPR retains a majority stake in the business through subsidiary Beauty Visions LLC. "This is going to be a win for everybody — our brick-and-mortar retailers, and all the partners we have," Robinson said.Terms of the Guthy investment were not disclosed. Guthy-Renker Ventures has a handful of other beauty investments, including Aquis and Dermaflash.Mally Beauty, the line of celebrity makeup artist Mally Roncal, is sold through Ulta Beauty, Kohl's and QVC. The brand recently launched a limited-edition collection, called Mallywood, for Ulta Beauty. Mallywood consists of nine color cosmetics products with names such as Smoky Mama Mascara and Wazza Wassup Ombré Highlighting Trio. It was acquired by TPR in 2015. Industry sources estimated Mally is a $40 million to $50 million wholesale business."Guthy-Renker is giving us a platform to bring my products and beauty tips to a wider audience," Roncal said in a statement. "Their direct-to-consumer model allows products to be purchased at a low monthly price."“Mally Beauty has a loyal following of beauty enthusiasts and is already well-respected in the TV shopping arena. We expect Mally’s contagious personality and unlimited creativity to resonate with the direct response consumer,” said Bill Guthy, founding principal and co-chairman of Guthy-Renker.
Ohana & Co. advised Beauty Visions on the transaction. Brandt Mori at VirtualGC LLP advised Guthy-Renker, and Loeb and Loeb advised Beauty Visions.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion