By  on November 11, 2019

Henkel’s personal-care portfolio is growing. And this time it’s adding products for curly- and wavy-hair to the mix. 

The Düsseldorf, Germany-based consumer-goods company has agreed to purchase DevaCurl — the hair-care business that sells vegan and “free from” hair-care products, like cleansers, conditioners, styling accessories and treatments for curly-haired girls — for an undisclosed amount. 

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