By  on January 23, 2019

Following prior acquisitions, International Textile Group rebranded the firm as Elevate Textiles Inc., which reflects a new name and corporate identity that replaces ITG as the parent company of American & Efird, Burlington, Cone Denim, Gütermann and Safety Components. The move creates a strong portfolio of global solution-oriented brands in the textile industry.

Elevate Textiles was initiated when ITG and American & Efird integrated last year, under the leadership of Platinum Equity, which had acquired the two firms in 2016 and 2018, respectively. The new parent company said it will establish its headquarters in Charlotte, N.C. and its current offices in Greensboro, N.C. and Mount Holly, N.C. will “remain as divisional headquarters for the respective fabrics and threads portfolio brands.”

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