After Coty Inc.’s divestment of the Guess fragrance license late last year, the fashion brand has signed a license agreement with Interparfums Inc. The 15-year pact will go into effect on Apr. 1.
“Guess is a great addition to our portfolio of fragrance brands and we look forward to collaborating with the Guess team, who has more than 20 years of expertise in the beauty industry,” said Jean Mader, chairman and chief executive officer of Interparfums Inc. “We intend to fine-tune as well as build upon the existing Guess fragrance portfolio of men’s and women’s scents and plan to launch our first new products under the Guess brand in early 2020.”
The license agreement includes the creation, development and distribution of all fragrances under the Guess brand. Interparfums has plans to sell the fragrances to multiple channels, including department stores, specialty stores and duty-free stores, around the world for a strong global presence.
“As a lifestyle brand, Guess fragrance is and continues to be a key category for us,” said Victor Herrero, chief executive officer and director of Guess Inc. “In partnership with Interparfums, we intend to provide a well-rounded experience that evokes the Guess sense of adventure with a young and free spirit through scent.”
Guess joins a roster of prestige brands in Interparfums’ portfolio, like Karl Lagerfeld, Lanvin, Oscar de la Renta and Van Cleef & Arpels, among others.