Backstage at MSGM Men's Spring 2018

MILAN Massimo Giorgetti might have a new business partner soon.

Sources say Italian private equity firm Style Capital is about to acquire a stake in MSGM, the fashion contemporary label founded by Giorgetti in 2009.

MSGM is controlled by Giorgetti and Italian Central-Italy based Gruppo Paoloni, which holds a 50 percent stake in the brand.

This would be the second investment for Style Capital, which in April acquired a 51 percent stake in women’s wear brand Forte_Forte. The fund manages an investment portfolio valued at 100 million euros, or $111.5 million.

Reached on Thursday by phone, MSGM declined to comment, while Roberta Benaglia, chief executive officer of Style Capital Sgr, said that “MSGM is definitely an interesting brand but nothing concrete has been done.” Style Capital Sgr was already in negotiations with Giorgetti in spring 2015.

Style Capital is controlled by Style Capital Sgr, which also manages the DGPA Capital private-equity fund. This includes investments in beachwear brand Sundek, as well as in jewelry label Damiani. DGPA sold its participation in the Golden Goose Deluxe Brand to investment fund Ergon Capital Partners III in May 2015. Golden Goose was acquired by Carlyle Europe Partners IV in February.

MSGM’s collections are sold in more than 600 multibrand stores. In addition, the brand operates eight flagships in Milan, Hong Kong, Tokyo, Dubai, Singapore and Macau.

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