By  on December 3, 2019

PARIS — Launchmetrics, the data research and insights company for fashion, luxury and beauty, has bought visual content creator and distributor Imaxtree for an undisclosed sum, in its first acquisition since its $50 million fundraising last year.

The deal plays into the company’s medium-term strategy, which consists of investing in content, expanding further in China and launching an initial public offering by 2022, said Michael Jais, chief executive officer of Launchmetrics. Andrea Oreni, ceo of Imaxtree, will continue to run that firm.

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