BH Cosmetics has inked a deal with private equity firm MidOcean Partners.
BH, headquartered in Los Angeles, makes value-priced makeup, brushes and related accessories. The brand’s product lineup includes eye-shadow palettes, including the 28-shade Foil Eyes Palette, $13.99, and the First Edition 120-color Eyeshadow Palette, $17.99, as well as facial makeup, lip products, brow palettes and a Studio Pro line. The brand’s products are sold primarily online, but are also carried at Ulta Beauty, Urban Outfitters, Riley Rose and other retailers.
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Photographed by Kuba Dabrowski/WWD
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