By  on March 28, 2016

Piper Jaffray is shopping Becca Cosmetics to potential buyers, according to three industry sources.

The brand, known for its highlighting cosmetic products, had $40 million in sales last year, two sources said. It is on track to grow to $60 million this year, according to one source. Becca Cosmetics has benefited from trends in skin highlighting, largely spurred from selfies and Instagram, sources said, and one source indicated it may sell for about three-times its wholesale sales.

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