By  on December 20, 2019

QALO, the Santa Ana, Calif.-based jewelry brand specializing in silicone commitment rings, has been acquired by New York-based e-commerce holding company Win Brands Group. Terms of the deal were not disclosed.

Born out of the surf and sport landscape of Southern California, QALO was founded in 2013 by Ted Baker and KC Holiday, and has made more than $150 million in revenue selling medical-grade silicone rings direct-to-consumer online and through retailers including Target, Dick’s Sporting Goods and REI.

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