By  on November 7, 2017

Shiseido has acquired artificial intelligence company Giaran Inc. as it ramps up personalization efforts.

Giaran uses AI technology including computer vision, big data and augmented reality to create deep learning, data mining and predictive modeling algorithms. The technology results in things like virtual makeup try-on, tutorials, color-matching, personalized recommendations, makeup removal (where makeup can be virtually removed to virtually test shades on bare skin), face-tracking and skin-tone detection. The technology can be deployed across mobile, tablets, desktops and mirrors.

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