Shiseido has made an investment in luxury beauty retailer Violet Grey."We have to gain our own capabilities, we have to study more, and that's exactly why we have decided to look into an e-commerce company Violet Grey," Shiseido president and chief executive officer Masahiko Uotani said in a presentation about Shiseido's three-year corporate strategy in early March. "We decided to take a minority stake in this e-commerce company Violet Grey so we would be able to gain these e-commerce capabilities on our own."A spokesman for Shiseido Americas issued a follow-up statement to WWD: "Shiseido Americas has taken a limited, minority interest in Violet Grey Inc., an online luxury beauty retailer with whom several of our brands do business. Violet Grey’s unique approach to prestige beauty is well-aligned with Shiseido’s e-commerce strategy. This investment offers us the opportunity to grow our existing presence on VG’s online platform, and to gain from Violet Grey’s unique insights into the luxury beauty market."Terms of the deal were not disclosed, but industry sources indicated the investment was between $5 million and $10 million, and that Violet Grey does around $5 million in sales.Violet Grey, which was founded by Cassandra Grey, sells an edited assortment of products from brands including 111 Skin, Aquis, Byredo, Foreo, Hourglass, La Prairie, Tom Ford and others. The brands are sold online and through Violet Grey's storefront in Los Angeles. Grey did not immediately respond to a request for comment about the Shiseido investment.Industry sources indicated in 2017 that Violet Grey was looking for additional funding. That news came around the same time as the business was said to have inked a deal to sell beauty products on Amazon for a commission of between 20 and 30 percent.Violet Grey is just one of many deals Shiseido has done recently. The business has made a handful of technology acquisitions, including MatchCo and Giaran, as well as a second-skin technology from Olivo Laboratories. Shiseido has also divested operations — including ReVive, which it sold to Tengram Capital, and Zotos, which it sold to Henkel.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion