By  on December 12, 2018

LONDON — Stadium Goods, the sneaker and streetwear marketplace founded in 2015, could soon have the world at its feet under new owner Farfetch, which wants to transform it into a global destination and grab a share of the $70 billion-plus premium sportswear market.

On Wednesday, Farfetch revealed the purchase of 100 percent of Stadium Goods in a deal with an enterprise value of $250 million. Farfetch bought out Jed Stiller and John McPheters, who cofounded the company, and LVMH Luxury Ventures, which took a minority stake earlier this year.

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