The Hut Group’s acquisition of Glossybox does more than add a subscription box into the fold — it marks the beginning of a marketing push that could ultimately aid in the company’s mission to build a more substantial beauty offering — complete with owned brands.“This serves as a really strategic middle pillar,” said Paul Gedman, chief executive officer of The Hut Group's prestige division. “What Glossybox does, apart from being a great customer acquisition platform, is also gives us the opportunity to become a marketing agency for brands.”The Hut Group operates more than 140 web sites that sell health and beauty-related products — the company posted 501 million pounds in sales for 2016. Glossybox has about 50 million pounds in revenues and is growing at about 30 percent annually, according to industry sources with knowledge of the business. Terms of the acquisition were not disclosed.“This allows us to take the relationships we have with brands to another level,” Gedman said. “Rather than just retail sales globally, we’re going to have a marketing agency globally for them as well.…The other side is it gives us a dedicated and focused team in our digital and marketing team…to really focus on bringing in that beauty box consumer.” That consumer spends twice as much on beauty as a non-box shopper, Gedman contends.He also noted that having a marketing arm could help the company land its own beauty acquisitions in the future. The Hut Group was said to be a bidder for Paula’s Choice in 2016, but the company wound up doing a deal with TA Associates.“Beauty brands are a real focus for us because we have the platform to reach consumers globally, we now have the platform to market globally, so that is our third [piece] of our beauty strategy, is to acquire more beauty brands,” Gedman said. “It’s all about how these things come together to become number one. We’re relentlessly focused on becoming number one in beauty, globally.”Having a more substantial beauty box business has been part of The Hut Group's strategy for the past two years, Gedman said.“We built our own, and really understood the business model and metrics over the last couple of years, and this was definitely the right time and the right asset in Glossybox,” Gedman said. The Hut Group's other subscription businesses include Lookfantastic, Beauty Box, MyGeekBox and Pop in a Box. One industry source noted THG’s mission includes building out an online beauty platform with e-commerce, sampling and content.The Hut Group noted that Glossybox’s Berlin headquarters gives it access to a technology talent in the city, and that it plans to use the outpost as a tech hub for the entire company. Being part of The Hut Group is expected to expand Glossybox in existing markets, including the U.S., said Gedman, as well is into new markets. “There’s a huge global opportunity,” he said. “It’s a great brand that will globalize very well.”Glossybox was launched in Berlin in 2011, and provides beauty sampling subscription boxes. The company has offices in the U.K., Germany, France, Sweden and the U.S. It was backed by majority owners Rocket Internet and Kinnevik Online. The company's boxes contain products from brands such as Glamglow, Too Faced, Nude and Phyto."It was extremely important to us to find the right buyer for our brand, one that complements us and can use its retail know-how and technological capabilities to accelerate and strengthen Glossybox further in its journey of being a global, industry-leading brand and a well-trusted beauty adviser for our engaged subscribers,” said Glossybox ceo Caren Genthner-Kappesz.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)