By  on April 25, 2019

LONDON — Britain’s competition authority has killed off the proposed merger between Sainsbury’s and Asda that would have created Britain’s largest grocer, with revenues of more than 50 billion pounds.

The 25-page decision from the Competition and Markets Authority, published Thursday, comes a year after the two supermarket giants rocked markets with promises of creating a “dynamic new player” that would lower prices by 10 percent on frequently purchased products and offer better services to consumers.

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