By  on December 14, 2017

Unilever is buying Schmidt’s Naturals — a Portland, Ore.-based business known for its line of natural deodorants.

The brand was started in 2010 by Jaime Schmidt, and also sells bar soaps and toothpaste. Schmidt’s most popular deodorant variants are Charcoal + Magnesium, Rose + Vanilla and Lavender + Sage. The company’s products are sold direct-to-consumer online, as well as through Target and Kroger.

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