By  on August 10, 2018

Artisan platform Vida & Co. has closed on a $29 million equity investment from Cimpress.

The $2.5 billion mass customization and printing firm will become the majority owner of Vida & Co. Vida founder and chief executive officer Umaimah Mendhro and her executive team will continue on as co-owners of the business. The plan is for Vida to remain autonomous, while gaining access to the capabilities of Cimpress, such as in technology and procurement.

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