American Dream, the massive entertainment and shopping complex in East Rutherford, N.J., has formed a 10-year partnership with The Coca-Cola Co. and its local bottling partner, Liberty Coca-Cola Beverages.
“Coca-Cola is the American Dream,” said Don Ghermezian, president of American Dream. “At American Dream, we are giving Coca-Cola the stage to interact with guests like never before, weaving their products through all facets of our one-of-a-kind community.”
Said John Mount, vice president of sports marketing and region assets, Coca-Cola North America, “From branded in-venue activations to memorable moments and first-class entertainment, this multiplatform partnership will allow us to connect with visitors in a truly unique way.”
Coca-Cola and American Dream will stage events with Coke’s network of athletes, influencers and celebrities; establish an interactive space, podcast studio, and media wall connecting consumers in real-time with social media content; VIP green rooms; a dining area for accommodating approximately 800 guests.
Also, Coca-Cola beverages will be included in culinary and entertainment experiences through the property. Additionally, American Dream and Coca-Cola will partner with local artists to create bespoke pieces in branded areas. Coca-Cola will also have a big sign on the exterior of American Dream.
Officials at American Dream, developed by Triple Five Group, said the complex will open in fall 2019 and have more than 450 retail, food and specialty shops, along with more than 15 entertainment offerings. The 3-million-square-foot complex projects 40 million visitors annually.
Among the components, a DreamWorks Water Park and Nickelodeon Universe Theme Park; a 16-story Big Snow Indoor Ski & Snow Park; Kidzania; a live performing arts theater; a 300-foot tall observation wheel; an aquarium; a Legoland Discovery Center; ice skating, and a dining terrace with 15 or so restaurants, including the world’s only Munchie’s Food Hall. On the retail side, Saks Fifth Avenue and Barneys New York are among the tenants.