By  on December 3, 2019

MILAN — Whimsical and at times controversial, Diesel’s ads and communication have broken ground over the years and, true to form, the Italian fashion company is pairing the sale of its first Diesel-designed apartments with a new campaign: “The Condo T-shirts: The Most Expensive T-shirts Ever.”

Each of the 143 tops comes with a printed graphic of an apartment at the Diesel Wynwood condo development in Miami and a price tag reflecting the unit. For example, the “D6-L7” T-shirt costs $1.05 million, while the “F2-L7” shirt costs $5.5 million. “If you buy one, you get a new home for free,” claims Diesel.

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