Japanese fashion manufacturer and distributor Sanyo Shokai is set to open a new ten-floor retail/office complex in Tokyo’s Ginza district on Saturday. The building, called Sanyo Ginza Tower, will feature stores for a variety of brands from Sanyo’s portfolio, including Paul Stuart and Mackintosh.
The new building encompasses roughly 15,500 square feet of selling space on nine floors. Office space occupies the remaining floor.
The lower three floors of the building stock products from the Black Label Crestbridge and Blue Label Crestbridge lines, new brands that Sanyo has launched this fall to replace the Burberry Black Label and Burberry Blue Label businesses. The two Japan-only Burberry diffusion lines were discontinued this summer when Sanyo’s licensing agreements with Burberry expired.
The design of each floor has been modified for each brand but parquet wood flooring, cream-colored walls with crown moldings and glass display cases are used throughout the space. The first floor has a wall of digital signage that doubles as mirrors. The sixth floor features a photo area that allows customers to have their picture taken, placed on one of a number of branded backgrounds, and then uploaded to Facebook.