“Our new Milan location has a powerful symbolic meaning for Kering and aims to strengthen our existing status as a leading global luxury group with vital foundations in Italy, and one that has the utmost respect for Italian heritage, Made-in-Italy savoir faire and Italian management culture,” said Jean-François Palus, group managing director of Kering, parent of Gucci, Bottega Veneta, Pomellato and Brioni, among others. “Italy has played a key role within the Group for the last 20 years and we intend to further reinforce our investment in the country while attracting and retaining the best talent there.” Kering did not reveal the amount invested in the project.
The tower is located on Via Mecenate 91, adjacent to the Gucci Hub in the city’s eastern border near Linate’s international airport. Kering chairman and chief executive officer François-Henri Pinault and Palus visited the venue ahead of the Gucci ready-to-wear fall 2019 show last month greeting employees.
After two years of works, the new head office allows the group to bring together in one single location the following departments: finance, internal audit, communications and institutional relations, human resources, information technology, legal, real estate, security and general services, construction, travel retail and e-commerce. The building is now home to more than 150 employees, but the number is expected to increase.
As an additional step furthering the group’s commitment to sustainability, by the end of the year the building will receive LEED Platinum certifications (LEED Core & Shell and LEED Commercial Interiors). The building incorporates greenery with low water demand; an efficient irrigation system employing rain sensors and the monitoring of soil moisture; the installation of low-consumption sanitary water equipment (with an expected water saving of over 50 percent compared to traditional buildings), and a dimmable LED lighting system with high management and control capacity.
The design is sleek and modern, and main elements include timber and stone as natural light fills the offices.
An expansive canteen and cafeteria are functional and open to employees and guests. A panoramic terrace stands on the 9th floor with an 810-square-foot glazed area for multifunctional activities.
In addition to its Paris headquarters at 40, rue de Sèvres, Kering also has regional head offices in New York (Kering Americas) and in Hong Kong (Kering Asia Pacific). There is also a corporate office in Italy in Florence, as well as offices in London, Shanghai, Tokyo and Seoul.
Gucci unveiled its nearby headquarters in 2016 after three years of restoration, in the historic Caproni aeronautics factory built in 1915, combining the fashion house’s Milan offices, worldwide showrooms, fashion show venue and graphics and photo studios in one location.