By  on September 16, 2019

MILAN — L’Autre Chose has taken full control of luxury footwear brand Giannico, which was launched by Nicolò Beretta in 2013. Beretta, who joined L’Autre Chose in September 2018 as creative director of the Italian brand, will continue to hold this role at both labels. Known for his witty take and colorful embellishments on shoes, which have caught the attention of the likes of Lady Gaga and Chiara Ferragni, Beretta won the Who’s on Next prize in 2015 and in 2016 received the Footwear News Emerging Talent Award.

Alice Carli, who tapped Beretta after joining L’Autre Chose as chief executive officer in June last year to spearhead the new course of the upper premium brand, will now also helm Giannico with the same title. “While the two brands will remain separate, the acquisition will consolidate the relationship and implement synergies,” said Carli, noting that Giannico’s high-end image will further raise that of L’Autre Chose.

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