NorthPark Center, site of a top-volume Neiman Marcus store and world-famous art exhibited in the common areas, is turning 50 and making no secret of it.

A series of parties, special events and cause-related activities over the next few months will envelope the Dallas shopping center, considered among the most robust malls in the country.

The lineup includes 50 days of support to local nonprofit organizations starting Wednesday whereby NorthPark will donate money and retailers will be of further support by donating a percent of sales or contributing in other ways.

On Saturday, a public birthday party will be held in the center along with the opening of the Art Meets Fashion exhibition by the University of Texas Fashion Collection; a back-to-school fashion show, and a Kim Dawson model search.

There will also be “a fashion celebration” Oct . 9 and 10 with runway shows under the Ad Astra sculpture featuring fashions from Neiman Marcus, Nordstrom, Mulberry, Elie Tahari, Salvatore Ferragamo, Roberto Cavalli, as well as luxury events, cosmetic shows and special collections.

On  Oct. 10, two works by Leo Villareal will be on view in the center, including a newly commissioned piece inspired by his iconic Buckyball sculpture.

On Oct. 17 at 7 p.m., The Dallas Symphony Orchestra will hold a free concert at the center. The following day, ArtRocks! takes off from 1 to 4 p.m. for kids to “rock out” and participate in art projects led by North Texas artists.

In addition, NorthPark Center and Neiman Marcus will celebrate 50 years together with a black-tie dinner Oct. 28 to benefit Youth Arts Education programs at the Nasher Sculpture Center in Dallas.

The decision by Neiman Marcus to open at NorthPark 50 years ago was critical in getting the center developed and attracting other retail tenants to it.

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