VALVIGNA, Italy — In a typically feisty mood, Prada’s Patrizio Bertelli made a definitive statement on Friday while unveiling his company’s new industrial complex here: He has no intention to sell, and, despite the company’s recent slowdown, here is an entrepreneur who hasn’t stopped investing in design and product.
And he took to task those who believe that “spending less makes you more cunning,” and an “Italian system whereby if you erect a building where people work and live well you are a megalomaniac. It’s a problem of Italian politics and Italian citizens that have no culture. The problem is that in this country there is no culture. It was different before, when there were big political poles and the church [was more relevant]. Without these, and now there’s not even the mandatory military service, we are left with ignorance and every day we witness this,” the outspoken executive said.