By  on September 26, 2012

In its 45th year, South Coast Plaza is expected to generate $1.5 billion in gross retail sales, placing its volume near or above the entire city of Beverly Hills.

The success of the Costa Mesa, Calif., shopping center wasn’t always a forgone conclusion, Henry Segerstrom, managing partner of South Coast Plaza owner C.J. Segerstrom & Sons, told guests gathered Sept. 19 for a dinner at Hotel Bel-Air in Los Angeles to celebrate its anniversary. It took persistence to nail brands such as Halston and Courrèges in the Seventies to solidify South Coast Plaza’s positioning as a luxury destination distinct from the retail masses. 

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