Matthew Williamson’s first U.S. flagship is set to launch early next year in Manhattan’s Meatpacking District.
This story first appeared in the July 8, 2008 issue of WWD. Subscribe Today.
The luxury fashion house plans to lease a store at 413 West 14th Street between Ninth and 10th Avenues. The British designer’s new retail digs will be in a neighborhood occupied by designer destinations such as Jeffrey New York, Alexander McQueen, Stella McCartney, La Perla and Carlos Miele.
The 2,500-square-foot space will be the designer’s second in the world. His label is also sold through 170 wholesale accounts. Williamson started his own company in 1997 and opened his first store in 2004 on London’s Bruton Street. Three years ago, Williamson also took on the role of creative director at Emilio Pucci, a division of LVMH Moët Hennessy Louis Vuitton.
In terms of his own company, Williamson, who serves as designer and president, said, “Each Matthew Williamson store is a very personal design opportunity to express my brand, and I am really looking forward to working on this and making the store a reality over the coming months.”
The company declined to comment on projected sales volume for the new store. However, once it is up and running, the designer label will be looking to the Middle East to open its next freestanding unit, a company spokeswoman said.
Chief executive officer Joseph Velosa said the company spent time looking for the right store in New York. Last summer, TSM Capital acquired an equity stake in Matthew Williamson Holdings Ltd. TSM Capital made the investment in collaboration with the Aronsson Group. The Baugur Group, which invested in the company in 2006, maintains a significant equity interest in the business. However, Williamson and Velosa retained a majority stake.