With more than a dozen shows and subshows spread throughout hotels and convention centers around town, navigating the venues can be daunting. Here are some key highlights, changes and additions to the lineup in Las Vegas.
MAGIC Market Week has made a name for itself in the social media community with its various blogger projects across its shows. This season, 15 bloggers, including Marta Pozzan, Mai and Samii Ryan will be live blogging from the WWDMAGIC social house, reporting on trends, discovering new designers and styles and hosting panels. BCBGeneration creative director Joyce Azria will join them on Aug. 19 for as a special Q&A session (time TBA).
At FN Platform, the six bloggers will include Olivia Purvis and Alexandra from Lovely Pepa. At Project, Marcus Troy will be back to curate the Blogger Project, which will feature Limité Magazine, The Denim Guy and Anchor Division. The Blogger Project will also launch the Blogger Project Awards in which brands will compete in various categories for prizes and the title of Project Approved.
— Marcy Medina
No need to fight for the right to party — Liberty Fairs Las Vegas has plenty to satisfy party people. On Sunday, the brands Parke & Ronen, Super, M. Cohen and Walk-Over Shoes, along with the trade show, Condé Nast and Condé Nast Fingerprints, are throwing a pool party from 3 to 6 p.m. at Tao Beach in The Venetian.
The next day, Liberty Fairs Las Vegas’ official opening party will be held in the same hotel at Tao Las Vegas from 10 p.m. to 4 a.m. Yeva Don and DJ Sinatra will keep the dance floor hopping. On Tuesday, Joyrich has teamed with Liberty and Annex Magazine for a party at The Act in The Venetian from 10 p.m. to 2 a.m. Also that night, Liberty will fete the 10th anniversary of Billionaire Boys Club from 10:30 p.m. to 12:30 a.m. at Pure Nightclub in Caesars Palace with a special performance by Pharrell Williams.
— Rachel Brown
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Women’s Wear in Nevada is expecting a packed house. Space for exhibitors was sold out three months ago to 850 vendors who will showcase their merchandise at the trade show, which runs from Aug. 19 to 22 at the Rio Hotel.
Show manager Roland Timney said retail buyer interest has been equally strong. In February, representatives from roughly 3,600 stores attended WWIN, and this edition could surpass that total. Retail registrations have been mounting fast in the two weeks before the show, with a few hundred commitments coming each day, according to Timney.
To help usher attendees to and from the show, there’s a WWIN shuttle that goes from the South Hall at the Las Vegas Convention Center to the Rio. Timney also stressed the WWIN mobile app is performing well and scoring positive reviews from its users.
— Sophie Elkus
WWDMAGIC and Sourcing at MAGIC are pulling a switcheroo at the Las Vegas Convention Center. WWDMAGIC is moving its contemporary section along with the White and Heart of Prêt areas to the South Hall from the North Hall, occupying the second-floor space previously used by Sourcing.
From its new perch in the North Hall, Sourcing is adjacent to WSA@MAGIC, the trade fair specializing in fast-fashion and private-label footwear, which is held at the Las Vegas Hotel.
Central Hall continues to house junior and young contemporary booths, while FN Platform is WWDMAGIC’s first-floor neighbor in the South Hall.
“With our acquisition of WSA, we wanted to move and make things easier for buyers across all categories, whether it’s footwear or ready-to-wear,” said Christopher Griffin, vice president of WWDMAGIC.
— Khanh T.L. Tran
This season, Sourcing at Magic will house The Innovation Zone, featuring live demonstrations from top apparel-technology companies including Vapor Apparel, Gans Ink, ArjoWiggins, Motion Textile, GraphicElephants.com, GarmentPrinter.com, PSP and Practix. It is presented by the Specialty Graphic Imaging Association. Trade organization Tradegood will also present a series of fashion shows highlighting the resources and capabilities offered by the show’s exhibitors in the North Hall of the Las Vegas Convention Center.
— Marcy Medina
Making its Las Vegas debut this season, WSA@MAGIC will bring hundreds of fast-fashion footwear brands, affordable apparel and accessory resources plus more than 600 companies for footwear sourcing from China, Mexico, India, Taiwan, Thailand and Bangladesh to the MAGIC Marketplace.
With more than half of all footwear sold in the U.S. being either “fast” fashion and/or private label, WSA bills itself as the most comprehensive trade show in the footwear industry for both the affordable fashion and factory-direct sourcing segments of the business.
WSA@MAGIC will take place at the LVH Hotel and Las Vegas Convention Center.
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HAL’S HALO EFFECT
Hal Rubenstein, author of “100 Unforgettable Dresses” and a founding editor of InStyle, is sharing his style expertise at WWDMAGIC as guest fashion director. Following his debut at WWDMAGIC last February, he’s curating the daily ready-to-wear fashion shows with bold colors offset by white as a neutral, innovative textiles including leather and summer wool, and the perfect looks for inside and out.
Prior to each runway show, he’ll hold an informal chat dubbed “Hal’s Picks,” presenting his personal favorites culled from the myriad women’s booths in Central and South Halls.
Find Hal’s Picks in the South Hall, Level 2, at 1 p.m. daily, and rtw fashion shows curated by Rubenstein and produced by James Campbell in the South Hall, Level 2, 3 p.m. daily.
— Khanh T.L. Tran
MORE FLOOR SPACE
Shop the Floor, MAGIC Market Week’s online marketplace, has inked a deal to merge its platform with the digital business-to-business software platform from Balluun Inc., This will bring e-commerce functionality to Shop the Floor, which launched in beta mode in February.
Prior to the Balluun deal, brands could build profiles and upload photos and line sheets to their private showrooms on the site. Buyers were able to build look books, lists and make appointments.
Going forward, brands and buyers will be able to conduct their entire order placement and order management online.
Since February, more than 400 brands have built online showrooms on Shop the Floor and more than 20,000 buyers have accessed the site. That’s a small percentage of the 10,000 brands and 60,0000 buyers that MAGIC Market Week hosts at its spectrum of shows, so there’s plenty of room to grow.
EMERGING DESIGNER SHOWCASE
Check out on-the-cusp collections from apparel and accessories designers on the rise, as WWDMAGIC, along with Fashion Business Incorporated and Global Purchasing Cos., welcomes the Emerging Designer Showcase to South Hall. This year’s participants in the contemporary category include Bano eeMee, Seeley, Maison Castel, Jaire International, Dress Reform, Sylvia Mollie and Garb. Accessories lines include Shawl Dawls, Mei Vintage, FabSwank LLC, Eco Tribal Designs and Panda Sunglasses, and special-occasion line BlacMéra.
WWDMAGIC is partnering with entertainment news show “Extra” this season for the segment “Extra Hot Deals,” in which correspondent Flynn Adams and Web site Stylemined.com will profile brands from the show floor. Seen by more than three million viewers each week, “Extra” plugs viewers into the latest news from Hollywood, Las Vegas and beyond. The Extra booth will be located on the Concourse at the Las Vegas Convention Center.
ENKVEGAS’ NEW OASIS
Gearing up for its second season at Mandalay Bay Convention Center, ENKVEGAS this season will move to a new, easier-to-navigate space on Level 1 of the convention center. Running Aug. 19 to 21, the show will feature about 500 women’s brands representing apparel, accessories, footwear and swim. First-time exhibitors include A.N.D., Aiko, Calvin Rucker, Clover Canyon, IX Style, Rachel Pally, Skull Cashmere and Tallow.
Also new to the show will be a section called Oasis, an edgier, edited selection of 41 brands including And She Was, Ebony Eve, Minimale Animale, Ivy Kirzhner, Kain Label, Shay Todd and Laura Vela.
Show hours are 9 a.m. to 6 p.m. on Monday and Tuesday, and 9 a.m. to 5 p.m. Wednesday.
The opening-night party takes place Monday from 4:30 to 6 p.m.
— Marcy Medina
For a behind-the scenes look at a fashion shoot, swing by the Photo Studio@WWDMAGIC in the South Hall, Level 2 of the Las Vegas Convention Center. The studio will produce a three-day photo shoot showcasing the top trends for spring in collaboration with LA Fashion Magazine. Check out which brands make the cut for its editorial pages.
— Marcy Medina
David Cassidy, “The Partridge Family” teen idol, will headline FN Platform’s opening-night party, Seventies Splendor, on Aug. 19. Odds are he’ll perform the hits that made him famous, including “I Think I Love You” and “Cherish.” The party starts at 6:30 p.m. in the Las Vegas Convention Center, South Hall Level 1 FN Café.
THE HILLS ARE STILL ALIVE
“The Hills” star-turned-fashion plate Kristin Cavallari will make an appearance on Aug. 20 from 2 to 3 p.m. at FN Platform’s Chinese Laundry booth. She’ll answer fan questions live and via Twitter about her collaboration with the Los Angeles shoe brand. The reality star, who recently welcomed a son with husband Jay Cutler, quarterback for the Chicago Bears, has said she’s ready for more babies and more design projects.
FN Platform will be at the Las Vegas Convention Center, South Hall, Level 1, Booth #61544.
THROWING A CURVE
Curve NV Las Vegas is retaining its two-day format Aug. 19 and 20 at The Venetian, this season on Level 3 with a revamped event lounge and help desk. The show features 162 exhibitors, 68 of which are swimwear lines. Notable names new to the show include Luli Fama, LSpace, Trina Turk, Nanette Lepore, LaBlanca, Save the Queen, Sun, Pitahaya Swimsuits, Beautiful Bottoms and Carol Wior.
The Gallery will showcase up-and-coming swim and lingerie lines, personal shoppers will be on hand to help buyers navigate the floor and a new incentive program will encourage buyers to discover brands and place orders on site. Every time a buyer opens a new account during show hours, he or she has a chance to win one of 10 trips to Paris and visit the next Salon International de la Lingerie.
Each day there will be two Eveden Fit Seminars. The morning one-hour format will review key points in expert fitting while the afternoon session will be a hands-on workshop for smaller groups. Of course, the main event will be the fashion show on Aug. 19, which will be an on-site beach party with live models and cocktails from 5:45 to 8 p.m.
“Our mission is to grow the business of the stores by getting them the best offering in the best format,” said CurveExpo chief executive officer Pierre-Nicolas Hurstel. “It’s a very focused, hassle-free show.”
Capsule has moved its Las Vegas show from the Sands Expo Center to The Venetian’s fifth-floor ballroom, next to the rest of the new Modern Assembly, which includes trade shows Liberty, Agenda, AccessoriesTheShow, MRket, and Stitch.
The show will also sport a new look, with raw materials and wood giving it a modern, geometric ambience. The show features 240 exhibitors, about 40 percent of which are women’s apparel and accessory lines. Some brands to look out for include Kenny, Kahlo, Opening Ceremony, Christine Alcalay, Naked and Famous Denim, Blackheart, Collina Strada, and Loup.
Capsule includes a show within a show called Above Tree Line, featuring performance brands from around the world like Bellroy, DSPTCH, Frost River, jungmaven, Kelty Vintage, Randolph and Teva. The show will also have a cash-and-carry section called The Donut Shop where attendees can purchase items from emerging artists and vintage specialists including Irons & Duck, Orange Crush Exports, Scout Regalia, Stephen Kenn and Tart. For extra visual inspiration, a gallery will display artist collaborations from the last 10 seasons.
— Ariel Sayre
ON THE AGENDA
Ten-year-old SoCal streetwear show Agenda will make its Las Vegas debut at the Sands Expo Hall D on Aug. 19 and 20. The show will feature about 250 brands, some 75 of which are unisex (Agenda WMNS, which bowed in July in Long Beach, Calif., will come to Las Vegas next year).
“Bringing Agenda to Vegas was purely driven by customer demand,” said founder Aaron Levant. “We pay close attention to the needs and feedback of our customers and felt it was ready to bring our product to the Vegas market.”
Always heavy on art, the Las Vegas show will feature an installation by brand Staples and photographer 13th Witness, Caviar Cartel and Vans; a gallery wall by Ben Frost Is Dead; a Ron English retrospective featuring his new clothing line POPaganda and signed limited-edition prints and posters, and the Hurley Printing Press, where six artists make T-shirts and posters on-site.
There will also be a photo studio where HypeBeast will be shooting products live for its Web site, and beneath a circus tent, a carnival will feature darts, ring toss, bottle knock-down, basket shoot, face painting, temporary tattoos, carnival mirrors, a magician, a mime and even a bearded lady.
— Marcy Medina
Modern Assembly (MA), a new strategic alliance made up of six trade shows — AccessoriesTheShow, Agenda, Capsule, Liberty, MRket and Stitch — will introduce its unified presence during Las Vegas market week.
The shows will present collections from more than 2,500 brands at The Venetian and Sands Expo Center in a newly developed, streamlined format. “With our six unique and tightly focused shows…buyers will be able to shop the best of each market segment all under one roof,” said Britton Jones, president and chief executive officer of BJI Fashion Group. “Retailers have been enthusiastic about MA and this in turn has fueled record demand for exhibit space in our shows. We anticipate a very robust market.”
In other news, AccessoriesTheShow will unveil its Designer Lab section during its Aug. 19 to 21 show after several successful years in New York. Stitch, which changed over from Moda Las Vegas in February, has grown by 30 percent since last August, with 91 new collections at this season’s show, including Sarah Pacini, Fabrizio Gianni, Luna Luz, Nally & Millie, Dylan by True Grit, EcoSkin, Vizcaino Premium Denim, Magaschoni, Rosemunde and Jane Post.
And while visiting Liberty, don’t forget to take a walk in the park. The trade show is setting up a 6,000-square-foot green park at the center of its floor. The park is a communal area that will provide a reprieve for exhibitors, retailers and other Liberty attendees from their hectic trade show schedules. Visitors to the park area can grab a seat, sip a cocktail or coffee, and play ping-pong or foosball.
— M.M. and R.B.
Fashion isn’t only about clothes on a retail floor. There are a slew of steps along the way that shoppers aren’t aware of and, hopefully, won’t ever be if brands and stores are doing their jobs right. Liberty Fairs Las Vegas is connecting brands and retail buyers with service providers that assist with those steps in a new area called Network. Service providers at Network include online wholesale ordering platform NuOrder, e-commerce order-fulfillment specialist Bergen Logistics, brand strategy firm Edifice Agency, factor Bibby Financial Services and fashion photography resource StyleShoots Photo Studio.
— Rachel Brown