By  on November 21, 2018

SANTA MONICA — Ron Robinson is wearing a bike safety helmet — it’s fashionable and folds into itself for easy storage — and he’s standing in front of a speaker blaring U2. His son Max, at the front of the store, looks back at his father mouthing something inaudible, no doubt about the volume.

This is Ron Robinson, the retailer, at his finest: showing people cool stuff in his store as though he’s just discovering the LED picture frames, Christian Lacroix notebooks and Balmain titanium hair straightener for the first time, sharing it with you like a friend and maybe at the end of the visit you’ll buy.

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