Aaron Rose, chief strategy officer of the J. Crew Group, has joined ABC Carpet and Home as chief executive officer.

Rose succeeds Paulette Cole, cofounder and principal, who has been ceo and creative director since 2003. Cole continues as creative director and chair of the board.

Cole said Rose will “cocreate the evolutionary path of the ABC vision.”

Before J. Crew, Rose was senior vice president at West Elm, where he launched West Elm Workspace, and West Elm Hotels. Earlier, he held merchandising positions at Crate & Barrel. Under Cole’s leadership, ABC has developed into a purpose-driven lifestyle brand in the home, hospitality and wellness sectors and as an advocate of ethical sourcing.

Aaron Rose